Trackable Actions - Tealium Collect

Views

Screen Views are some of the simplest and useful data to collect, track these using the sendViewWithData: method:

Objective-C

- (void) viewDidAppear:(BOOL)animated {

    [super viewDidAppear:animated];

    NSDictionary *data = @{@"screen_title" : @"main",
                           @"view_action"  : @"appeared" };

    [TealiumCollect sendViewWithData:data];
}

- (void) viewDidDisappear:(BOOL)animated {

    [super viewDidDisappear:animated];

    NSDictionary *data = @{@"screen_title" : @"main",
                           @"view_action"  : @"disappeared" };

    [TealiumCollect sendViewWithData:data];
}

Swift

override func viewDidAppear(animated: Bool) {

    super.viewDidAppear(animated)

    let data: [String: String] = ["screen_title" : "main",
                                  "view_action"  : "appeared"]

    TealiumCollect.sendViewWithData(data)
}

override func viewDidDisappear(animated: Bool) {

    super.viewDidDisappear(animated)

    let data: [String: String] = ["screen_title" : "main",
                                  "view_action"  : "disappeared"]


    TealiumCollect.sendViewWithData(data)
}

Not only will this setup allow for view counts, but it also provides AudienceStream enough infomration to determine how much time is spent on every view.

Events

Button taps, other UI interactions and milestones passed are simple data points that can be collected with the similar sendEventWithData: method:

Objective-C

- (IBAction) buttonTapped:(id)sender {

    NSDictionary *data = @{@"event_type"  : @"button_tapped",
                           @"event_name"  : @"buy_button",
                           @"assoc_view"  : @"store",
                           @"cart_value": : @"10.00"};

    [TealiumCollect sendEventWithData:data];
}

Swift

@IBAction func buttonTapped(sender: AnyObject) {

    let data: [String: String] = ["event_type" : "button_tapped",
                                  "event_name: : "buy_button",
                                  "assoc_view" : "store",
                                  "cart_value" : "10.00"]

    TealiumCollect.sendEventWithData(data)
}

Don't forget some other user behaviors:

Geofencing
Beacons
Scores
Spending

Every application offers something to its users, so don't forget events unique to your app!